We are food and drinks specialists

Food and drinks is our passion and we have years of experience helping drinks and food brands cut through the crowd and achieve stand out media coverage and buzz. Our experience working for the biggest alcohol business in the world for many years - Diageo - and working on some of the world's most loved global drinks brands such as Johnnie Walker, Smirnoff, Baileys, Guinness and Talisker mean that we understand the sector inside and out. Food and drink brands are part of culture and part of our everyday lives. They shape our experiences and our emotions. Whether its brave and bold brand storytelling, incredible events, influencer buzz and brilliant collaborations, we are at hand to make your brand grow!

Client case study: Caleño

The Task

Caleño is a range of distilled non-alcoholic spirits inspired by the sun-drenched spirit of Colombia. The founder, Ellie was on a mission to bring joy to not ‘drinking’ by capturing the intense flavours, rhythms and colours of her vibrant motherland. Caleño came to Brave because they had the following PR challenges:

A small media pool meant lack of coverage
The brand was mostly product led coverage, not mission focused
There was more competition within the category
Founder Ellie Webb didn’t have a close relationship with media, and journalists.

The KPIs

To support Caleño in doubling our brand awareness (from 10% to 20%) by 2023.
To secure a piece of TV coverage on a targeted show such as This Morning, Saturday Kitchen or equivalent during Dry January 2022.
To support Ellie on securing speaking/Q&A features with relevant health & wellness brands and media titles.
September to December – average 20 million reach per month.

What we did

•Implemented a Founders Strategy and journalist ‘meet ups’ with Founder Ellie.

•Implemented an ‘issues and angles’ approach to press office activity – driving widespread BBC radio coverage on the ‘Hangxiety’ news story for Sober October and created a Dry January campaign.

•Supported the integrated Marketing campaign with impactful media relations.

•Managed trade media announcements for brand trade news.

Results

•Hosted a series of influencer and media events to grow brand buzz.

•Secured not 1 but 3 pieces of national TV coverage for the brand.

Achieved monthly target of over 20 million reach through PR.

•Caleño achieved 3 significant grocery listings – Marks and Spencer, Waitrose and Asda.

•Founder Ellie developed her own successful podcast interviewing business owners.

•TV coverage amplified over owned channels to drive buzz and awareness.