Tailored Strategies: We understand that every business is unique. We build our knowledge and immerse ourselves in your brand, ensuring that we can create the stories and messages that resonate with your most relevant audiences. Our bespoke
Marketing and PR strategies are designed to fit your specific goals and challenges,
ensuring you stand out.

 

Senior Expertise On Hand: From the moment we start working together, you'll have
direct access to senior professionals who bring years of experience across various
industries. We have an extensive network of trusted journalists and influencers. Our comprehensive approach follows a process that we have refined over many years of being client-side and also agency with 4 steps to create the foundation for powerful PR execution. We then tailor our services and use AI and digital tools to inform the strategy, understand the importance of SEO and digital PR, building links and search.

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Our 4 step approach is as follows:

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1. Immersion: We discover and immerse ourselves in your brand and business to truly understand your story and what your business goals are.

2. Research: Our in-depth research creates a solid foundation for an effect comms strategy. We get to know your market position, your customer base and who your competitors are. We understand what makes you unique and what are the 3 things that surprise your customers about you.

3. Audiences: We define who your audiences are and who we are talking to. What do they read, listen to and where do they hang out. What are their challenges and how can you fill a gap for them. We create media maps for coverage opportunities and what define messages will resonate with these consumers at the right time. 

4. Execution: Strategic and timely execution of the comms strategy with the agility to pivot and flex, we deliver key content for our clients, securing credible and impactful results. 

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Specialist Support: We don’t believe in the traditional agency model where senior
members create the strategy only to pass it on to juniors. Instead, we pull in PR and
Marketing specialists tailored to your needs, providing you with seasoned support that istruly dedicated to your success. We already have an incredible beauty media relations
guru ready to deliver for you!

 

Award-Winning Approach: Our track record speaks for itself. We have a history of
delivering award-winning campaigns that not only capture attention but also drive
measurable results. Our experience spans from PR through to small business marketing,
a combination that sets us apart.

 

Brave and Bold Narratives: We are passionate about creating brave and bold
narratives for disruptive brands. We believe in the power of storytelling to transform
brands and help them make a lasting impact.